![]() When we realized we’d be dealing with invaders from outer space, we began our pre-visualization process. Pre-Productionīecause we had marketing on the brain, we labored over a script to strike the right balance between our message and the fun stuff. This time, we knew we wanted to go bigger, and it all started with a plan. That made for a relatively painless production process, and we enjoyed the idea we fleshed out, but it didn’t quite have the ‘wow’ factor to draw in viewers visually. Our previous short, “ Mastermind,” from 2012, was shot in an afternoon around a conference table. And to make sure our message wasn’t too heavy-handed, we added some humor, just like some of the biggest companies out there. To demonstrate our design and animation capabilities outside of the traditional ‘reel’ format we introduced alien invaders. We chose a narrative format so we could slip in some statistics from our research without calling too much attention to them. We believe that part of the magic of marketing with video lies in the combination of entertainment AND information delivery. If you haven’t seen it yet, watch it now.Īnd now that you have, we’ll get to the behind-the-scenes goodies. If you’ve seen “Aliens!,” you may be interested in why we made it, or how, or how you can do something similar.
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